StarStudio Magazine July 2010 Issue Features John Lloyd Cruz and His Escalator Ride to Stardom

After his much-talked about 'confession' on The Buzz and The Buzz Magazine where he admitted that he and Shaina Magdayao are now officially together, John Lloyd Cruz makes another surprise revelation in a special issue of StarStudio Magazine.

John Lloyd revisits his pre-showbiz days in "Before They Were Stars", an all-star feature celebrating 18 years of Star Magic. Star Magic (formerly the ABS-CBN Talent Management and Development Center) is the network�s arm that is devoted to seeking out and developing would-be stars. Many of today�s major stars�including some who are now with the rival network�started out with Star Magic years back.

In this special issue, John Lloyd talks about how he was discovered on an escalator ride in a mall in 1997. "Nasa Sta. Lucia East Grand Mall kami dahil �yun ang pinakamalapit sa bahay ko and we were going to watch Magic Temple. Kasama ko yung dalawang kaibigan ko at may isang lalakeng sumusunod sa akin. It came to a point na umakyat kami ng escalator, tapos bumaba kami, siya rin, bumaba. It came to a point na naka-tatlong ikot kami at naka-tatlong ikot din siya. Hanggang papasok na kami sa moviehouse at nagpakilala siya. Napaka-pleasant niya. Reggie Picayo ang pangalan niya, and he was my discoverer."

Three days after that encounter, Picayo called John Lloyd's parents and asked if they would allow their son to join show business. And the rest, as they say, is history.


Aside from John Lloyd, also featured on StarStudio Magazine are some of the country�s most talented and bankable stars including Piolo Pascual, John Lloyd Cruz, Bea Alonzo, Kristine Hermosa, Diether Ocampo, Sam Milby, Angelica Panganiban, Shaina Magdayao, Gerald Anderson and Kim Chiu. Learn more about the stars� early struggles, how they were discovered, and how they rose to stardom and captured the hearts of Filipinos worldwide.

A must-have for every fan, StarStudio Magazine presents over 100 exclusive pre-stardom photos of Piolo, John Lloyd, Bea, Tin, Diet, Sam, Angelica, Shaina, Gerald, Kim, Jake Cuenca, Erich Gonzales, Enchong Dee, Melissa Ricks, Rayver Cruz, Roxanne Guinoo, Matt Evans, and Zanjoe Marudo.

Read more about how today�s biggest stars were discovered in this special "Before They Were Stars" issue of StarStudio Magazine, available at P90 per copy, only from ABS-CBN Publishing.