Wednesday, October 7, 2009

UAAP and ABS-CBN Sports Renew Partnership for Another 5 Years

ABS-CBN Sports and the University Athletic Association of the Philippines (UAAP) renewed their contract for another five years last Sunday (October 4) at the Araneta Coliseum in Cubao, Quezon City.

With another five years, the UAAP and ABS-CBN will be partners up until 2015, marking 15 years of unrivalled partnership that has not only been durable but also unbeatable in lifting college competition to a whole new level.

"I hope that in the coming years, ABS-CBN will show them that their confidence and trust in our broadcast organization is well-founded, as we continue to try to be in the forefront of all technological improvements," ABS-CBN chairman Eugenio "Gabby" Lopez III said. This year, ABS-CBN brought UAAP to the digital era by airing the live basketball games in high definition, a first in the history of local television.

UAAP President Anton Montinola of the Far Eastern University, on the other hand, expressed his appreciation to the Kapamilya Network and like Lopez, hopes for a more fruitful partnership in the coming years.

"ABS-CBN Sports has been excellent partners for the UAAP. As witnessed in the last several years, the popularity of the UAAP has increased. We have been very successful and we hope to take our success to the next level," Montinola said.

The UAAP has been the breeding ground for the country�s top college players during the last few years and in partnership with ABS-CBN Sports has developed to become the most popular sports league in the Philippines.

Present during the contract signing were ABS-CBN Chairman Gabby Lopez III, ABS-CBN Vice-President for Sports Peter Musngi, ABS-CBN Chief Finance officer Rolando Valdueza and Studio 23 head and ABS-CBN Senior Vice-President March Ventosa.

Representing the UAAP were UAAP President Anton Montinola of Far Eastern University and UAAP Board of Trustees members Ricky Palou of ADMU and Noel Buenaventura of De La Salle University. The other UAAP Board members were on hand to witness this historic event.

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