ABS-CBN dominated the national ratings and audience share in the third quarter of 2009, bringing consolidated airtime revenues to P10.68 billion in the first nine months of the year or a 5% improvement over last year.
In a press briefing held yesterday, Head of Corporate Planning and Investor Relations Charles Gamo disclosed that ABS-CBN earned P3.96 billion in airtime revenues from July to September or an average of P1.32 billion a month.
This increase, according to Gamo, is mainly attributed to ABS-CBN�s efforts to spice up its afternoon and primetime weekday programming with a combination of drama and comedy offerings.
On weekday afternoons, Mexican telenovela "Maria De Jesus," and the Precious Hearts Romances installment "Ang Lalaking Nagmahal Sa Akin" continued to cater to Kapamilya�s core viewers while "Banana Split: Daily Servings" brought fresh fun and laughter to a wider audience mix.
New drama programs "Katorse," "Lovers in Paris," and "Dahil May Isang Ikaw," on the other hand, bolstered ABS-CBN�s already strong weekday primetime line-up that includes "TV Patrol World," "Showbiz News Ngayon," and widely followed "May Bukas Pa."
According to the TNS National Urban Philippine TV ratings service for the third quarter, ABS-CBN kept its total day ratings at the 18-point level versus GMA7�s 13-14 points while its national total-day audience shares stayed at the 46-47 level, maintaining a double digit lead over GMA7 of at least 11 percentage points.
Meanwhile, primetime ratings of ABS-CBN stayed at the 30-points level with a 9-10 point lead against the rival network. Its primetime audience share also continues to remain at the 50-51 percentage-points level.
For October 2009, ABS-CBN has 17 of the top 20 programs nationwide, with all of its primetime launches in the third quarter � "Katorse," "Lovers in Paris," "Dahil May Isang Ikaw," and "Agimat: Ang Mga Alamat ni Ramon Revilla"� in the top 10 and all editions of the recently launched "Pinoy Big Brother Double Up" breaking into the top 20 list.
ABS-CBN�s primetime programs also held nine of the top ten slots for October 2009, led by "TV Patrol World," "May Bukas Pa," "Katorse," "Lovers in Paris" and "Maalaala Mo Kaya."