Monday, February 21, 2011

ABS-CBN Bags 5 Anvil Awards

ABS-CBN Corporation bagged 5 honors during the 45th Anvil Awards, the most prestigious award in the local public relations industry.

ABS-CBN got a Bronze Anvil award and an Award of Excellence for its Guinness World Record-breaking fun run �10.10.10. Run for Pasig River." Awards of Excellence were also given to �Boto Mo, iPatrol Mo,� �DZMM Kapamilya Shower Na,� and �Sagip Kapamilya.�

About 116,086 Filipinos joined ABS-CBN Foundation Inc.�s Pasig fun run, which beat the world record on the largest footrace in terms of the number of participants.

The large-scale project not only generated funds for the Pasig River rehabilitation project �Kapit Bisig Para Sa Ilog Pasig," it also made the public more involved in the Pasig cause, ABS-CBN said.

Multi-platform election campaign "Boto Mo, i-Patrol Mo," on the other hand, encouraged Filipinos to be more active and vigilant in choosing the next leaders of the country. The campaign triggered a spike in voter registration and created wider awareness on election issues and candidates through its activities such as the monthly nationwide BMPM days, citizen journalism workshops, leadership forums and debates, election specials and a concert.

The �DZMM Kapamilya Shower Na� campaign turned a 20-foot container van into a mobile shower facility that benefitted thousands of typhoon Ondoy victims. The mobile shower van has 12 fully-tiled cubicles with shower heads and mirrors, and was deployed to areas struck by calamities to help victims.

ABS-CBN�s �Sagip Kapamilya,� meanwhile, mobilized all its resources to bring forth the much-needed relief of Ondoy victims in the form of food and non-food items.

The Anvil Awards is an annual event organized by the Public Relations Society of the Philippines (PRSP) that honors outstanding public relations programs and tools.

Prior to the Anvil Awards, ABS-CBN earned recognition for its various PR programs at the Philippine Quill Awards, a partnership between the International Association of Business Communicators and the Asia Pacific PR Awards.

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