Adodo Magazine's Top 10 Credible Endorsers

Adobo Magazine, the Philippine Advertising and Brand Communications magazine, releases its list of Philippines' Top 10 Credible Endorsers as a result of a survey conducted late last year by Synergy Business Consultancy among 1,000 males and females aged 15 to 60 from all socio-economic levels in Metro Manila, seven out of 10 said they purchased a product because of a celebrity endorser.

Adobo quoted JJ Henson, creative director of Publicis Manila, as saying, "Sometimes celebrities become the brand, and when something bad happens to the celebrity, the brand suffers." That�s the risk advertisers have to take.

Adobo lists the following as The Top 10 Credible Endorsers:

� Manny Pacquiao, 47 percent

� Vicki Belo, 34 percent

� Ruffa Gutierrez, 33 percent

� Marian Rivera, 33 percent

� Mel Tiangco, 22 percent

� James Yap, 22 percent

� Melanie Marquez, 21 percent

� Korina Sanchez, 20 percent

� Manny Calayan, 20 percent

� Mike Enriquez, 19 percent