Star Cinema's latest offering "And I Love You So" starring Bea Alonzo, Derek Ramsay and Sam Milby had a very successful premiere night at the Trinoma Mall Cinema in Quezon City last night, August 11, 2009.
In the past, SM Megamall Cinemas (particularly Cinema 10) was the venue for all Star Cinema movie premiere nights. The cinema can accommodate a large number of viewers, aside from its location accessibility. But why Trinoma Cinema this time?
SM Megamall Cinema 10 was supposedly the venue for the movie's premiere night as announced by Star Cinema through its multiply site but the site's content says otherwise (see Google search result below). There must be something wrong going on here. Don't you think so?
My intuition was confirmed by last night's SNN report. According to the show's hosts Boy Abunda and Kris Aquino, the Star Cinema movie "And I Love You So" will be in theaters starting tomorrow, August 12, in more than 100 theaters nationwide except SM Cinemas.
Watch the report below:
Can anyone from Star Cinema explain the reason behind this? If this continues, it will be a great loss for both parties, as Star Cinema movies guaranteed to be a hit while SM Cinemas prove to mount a large number of viewing public. Wasn't it that SM Cinema's top-grossing film of 2008 is a Star Cinema produced film "A Very Special Love"?