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Wednesday, June 30, 2010

Star Studio Magazine Launches the 1st Celebrity Style Awards 2010

Star Studio Magazine, the best in entertainment style and lifestyle magazine, highlights its 10th year milestone by mounting the first ever Star Studio Celebrity Style Awards.

In partnership with the Velvet channel and Metro Magazine, the Star Studio Celebrity Style Awards pays tribute to the dedication and creativity of Filipino "style ambassadors" in the field of music, film, television, and fashion � celebrities who never fail to stand out by making the most out of life and look good doing it.


Hosted by singer and TV host Marc Abaya, the launch event of the Star Studio Celebrity Style Awards held on June 29 at Dusit Thani Manila, Makati City announced the list of nominees for the different award categories.

Being the very first awards show mounted by the magazine, the Star Studio Celebrity Style Awards selected its nominees via a thorough selection process. The Star Studio editorial team collated entries for each category based on a specific style criteria. To complete the process, a formidable "Style Council" comprised of an exclusive group of experts from different style and fashion related industries, deliberated and decided on the final five nominees per category.

The Star Studio Celebrity Style Awards categories are divided into three types: People�s Choice Awards, Technical Awards and Celebrity Awards. A second style council will be convened to decide on the winners for both Technical and Celebrity Awards categories, while the winners for People�s Choice will be based on public voting via texting. The voting period for the People�s Choice Awards will be from 12nn of July 7 to 12nn of September 3.

Criteria for each category are:

Celebrity Awards Categories

Celebrity Style Icon � Male and Female

� The celebrity has consistently showcased an impeccable sense of style in the period of January 2009 and April 2010.
� The celebrity�s personal sense of style is classic, tasteful and well-defined.
� The celebrity possesses the ability to carry any outfit, regardless of brand, with confidence.
� The celebrity�s style has the potential to be iconic and emulated by others.

Red Carpet Style � Male and Female

� The celebrity has consistently appeared wearing stylish and stunning outfits at red carpet events between January 2009 and April 2010.
� The celebrity�s red carpet outfit should have been high-impact and reflects their personal sense of style.
� The celebrity consistently appears in outfits that are appropriate for the event that they are attending.
� The celebrity should consistently be able to carry the look with confidence and style.

People�s Choice Categories

Most Stylish Kontrabida

� She should have played the role between January 2009 and April 2010.
� She looks good even when they�re bad.
� Possesses an admirable sense of style.
� Ability to attract and inspire admiration, even if their characters aren�t liked.
� Has the potential to be iconic and unforgettable.

Most Stylish Leading Man and Leading Lady

� They are based on their top 10 looks from January 2009 - April 2010.
� Must have played a lead role in TV and movie during the time period.
� Looks stylish, both on and off camera.
� Reflects a personal sense of style.
� Carries herself well, whether styled by others or self-styled.

Most Stylish Comedian and Comedienne

� These are based on their top 3 looks from January 2009 - April 2010.
� Looks stylish, both on and off camera.
� Reflects a personal sense of style.
� Carries herself well, whether styled by others or self-styled.
� Stylish in and out of character, with or without costume.

Most Stylish TV Host � Male and Female

� These are based on their best looks from shows from January 2009 � April 2010.
� Looks stylish, both on and off camera.
� Reflects a personal sense of style.
� Carries herself well, whether styled by others or self-styled.

Most Stylish Live Performer � Male and Female

� These are based on their top 3 looks from January 2009 - April 2010.
� Consistently stylish during live performances.
� Exudes personal flair and presents a look that is unique to them.

The style council is composed of:

Jose Javier Reyes - Multi-awarded director and movie writer.

Rajo Laurel � respected and highly celebrated fashion designer in the Philippines.

Robby Carmona � renowned fashion and event director.

Sarah Meier - Swiss supermodel turned VJ.

Raymund Isaac � bad boy of Philippine photography.

Raul Manzano � Editor-in-Chief of Metro Magazine.

Tinna Bonifacio � Associate Editor of Star Studio Magazine.

Celebrity presenters during the event were TV host/actress Carmen Soo and her Wowowee co-host model Kelly Misa. They were joined by designers John Herrera and Avel Bacudio in announcing this year�s nominees. Goodlooking balladeer Richard Poon also prepared a couple of songs to serenade the crowd.

Aside from the presentation of nominees, the launch party of the Star Studio Celebrity Style Awards also featured the "Wall of Stars" exhibit, where photos of celebrities from various fields come together to show that "sharing, caring and giving back to the community is always in style." Photographed by Niccolo Cosme, the Wall of Stars exhibit is in support of Sagip Kapamilya and Kapit Bisig Para sa Ilog Pasig Foundation.

The Star Studio Celebrity Style Awards is set to culminate in a glittering and glamorous awards night and fashion show come October 5.

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