Sunday, November 14, 2010

Myx Mo! Concert: A Rain or Shine Event!

MYX, undoubtedly the country's leading music channel, celebrates a decade of playing awesome, beautiful music through what is expected to be its biggest anniversary concert ever.

"It's a rain or shine event," said Andre Alvarez, MYX Channel head and editor-in-chief of MYX magazine of the concert slated November 18 at the Concert Grounds of SM Mall of Asia.

"This is not unexpected, I mean the rain to pour, because in the past, it has rained during our concerts but people didn't mind being soaked wet. In fact, they hate it if some bring umbrellas. They really would rather get wet," Andre added.

Performers include popular OPM artists and bands like Chicosci, Kjwan, Spongecola, Callalily, Imago, and Rivermaya among others. Also joining the celebration of Pinoy music are hitmaker Ogie Alcasid, pop rock princess Yeng Constantino, Noel Cabangon, Kitchie Nadal and Barbie Almalbis as well as acoustic singers Nyoy Volante and Jimmy Bondoc.

As always, the concert is for free but this time fans of the music channel who would want to be seated in the gold section may only have to buy the limited edition "I Love MYX" shirts available at SM Department stores nationwide. Shirts for the silver section are also available, and for the bronze tickets one has only to buy a copy of MYX magazine's anniversary issue available in all 7-11 outlets.

It was on November 20, 2000 that MYX started its test broadcast on Studio 23 with Clara Balaguer as their first VJ. After only two months, it had a full music block on the same UHF channel, playing music for a more sophisticated crowd. In 2002, MYX fused with Vid-Ok karaoke channel to become a 24/7 cable network. Soon, MYX attracted not only the classy audience but also a larger and broader market segment.

"But initially we were geared towards an alternative audience," Andre said. "Our programming was very alternative. We played what the other music channel (MTV) wasn't playing, para hindi magbanggaan."

When MYX was relaunched, they started to tap a new breed of VJs, no longer the half-Spanish, half-British types. Among them were Heart Evangelista, Karel Marquez, Geoff Eigenmann, Iya Villania, Robi Domingo, Luis Manzano, Nikki Gil, among others.

"After only a month we relaunched, we became No. 1 and there was no turning back," Andre proudly stated. "We empowered our viewers. Kung ano ang gusto nila, 'yon ang pina-patugtog namin."

No comments:

Post a Comment