Eva Mendes is the new face for Calvin Klein Underwear.When asked if the image of Eva�s two visits to rehab in February at the Utah-based Cirque Clinic, Tom Murry, president and chief operating officer of Calvin Klein Inc., said, �No, it has not. We were already in one [fragrance] campaign when it [rehab] occurred and it did not affect our decision-making for the underwear campaign.�
�She really embodies the essence of the Calvin Klein brand and we look forward to seeing that carried through in the creative,� added Murry. �We are trying to get across that these new products are for fuller busted, shaplier kinds of women and when we looked at the talent, Eva was right.�
Eva said in a statement, �The company has such an incredible creative legacy. I�m honored to be associated with such an iconic, world-class brand like Calvin Klein.�
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