Wednesday, April 20, 2011

Cebu Pacific Hits 12% Increase in Passenger Volume

Cebu Pacific flew over 2.8 million passengers from January to March 2011, posting a 12 percent increase compared to the same period in 2010.

This first quarter result keeps the airline on track in achieving its 12 million-passenger target this 2011. Cebu Pacific carried close to 10.5 million passengers for the full year 2010.

We attribute this first quarter growth to flight frequency increases to key international markets, brought about by the additional capacity from our brand-new Airbus A320. Our 15th Airbus A320 was delivered just last January, increasing our fleet size to 33 aircraft,� said Cebu Pacific vice president for marketing and distribution Candice Iyog.

Cebu Pacific�s first quarter growth was driven by international traffic, which is up 32 percent. The airline flew 672,456 international passengers from January to March 2011, compared to 511,178 passengers flown during the same period in 2010.

The airline doubled its Manila-Incheon (Seoul) services, making it twice daily last January. It also added thrice weekly flights to its Manila-Bangkok services, making it a 10 times weekly service last February.

Cebu Pacific achieved an 87 percent load factor from January to March, an increase of four percentage points year-on-year. We attribute this to Cebu Pacific�s trademark low fares, the increasing number of passengers who avail of our affordable seat sales months in advance, and our extensive route network,� she said.

Iyog said that the airline also introduced Lite Fares last March, further lowering fares for guests and expanding passengers� options for their baggage allowances.

Cebu Pacific operates the most number of routes and flights in the Philippines, using the youngest aircraft fleet in the country.

- Cebu Pacific Press Statement

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